The Restart is based upon creating opportunity, since most often you’ll find yourself stuck in a situation where there’s no obvious way out. Restarters find their own ways and create opportunities where there was no opportunity before.
You have to find your own way through the struggles by empowering your individual strengths.
Look yourself in the mirror and ask yourself: "What do I want to do for the rest of my life?" Do that! I promise you can monetize that shit! If you love Alf, do an Alf blog. You collect smurfs? Smurf it up! - Gary Vaynerchuk
It took me a few months to uncover what I’m really passionate about: enriching peoples lives by using technology.
In my job I was just using technology, what made me somewhat happy. But only since I started my online business I’m feeling energized when I’m getting out of bed. In fact, I’m writing this at 5am in the morning after 5 hours of sleep, because this is work I can’t not do.
Over time I understood that being employed is the fastest way to blur the awareness of your strengths.
Most often you’re working on projects you’re not passionate about and thus you’re not aware of your passions in everyday life. You subconsciously loose track of your true passions.
For your Restart you’re going to build an online business. It’s a challenging process that won’t be easy. You’ll encounter situations in which you’ll question this whole process and in which your comfort zone tries to pull you back into a job.
Maybe you’ll follow the Restart 101 on the side while being employed, maybe besides studying for a degree, maybe while you’re unemployed.
In any case you need to bring your personal passions into play, because you’ll want to build an online business that supports you in the long term.
That’s why you need to be absolutely clear about your strengths, passions and interests. Focusing on these will bring drastic changes to your life:
As you’re building a business on the side, you need to love what you sacrifice your free time for. Passion is the key to consistent action. And if you do one small step towards your goals everyday, you’ll get there.
To successfully do the Restart, you need to become known as expert in your field. People don’t buy from people who aren’t accepted as experts, that’s why you’re going to become one.
Don’t worry, it’s not that hard when you’re passionate. Experts are defined to be one single step ahead of the target audience. Just one step. Normally you already are an expert in the fields you’re passionate about.
Over time I understood how to uncover people’s individual passions and interests. The upcoming exercise will help you to find your passion quickly, much faster than the months it took myself.
These questions give you a first insight on your strengths.
Take your time to answer the questions. There is no need to answer all questions at once if you’re not able to. It might take you a few minutes, but it can also take hours.
After you answered the questions, take a look at your answers on the next day. Are those answers still correct or did you get new insights over night?
The first time I did this exercise took me a few hours, because I just didn’t understand what made me happy, the job made all my passions blurry and I had to uncover them one by one.
Imagine a situation where you are in your element, doing things that you love, surrounded with people who make you happy. What are you doing in this situation?
This exercise is important because it’ll serve as foundation for your online business. Passion is what drives the successful entrepreneurs and what differentiates them from mediocre business people.
Your Restart will be based around your passion, so make sure to be totally honest with yourself.
Knowing your passion and fields of personal interest is important, but it’s not enough to successfully build an online business that supports your Restart.
You need to find a business opportunity, to serve existing needs that aren’t served yet or that you could serve better than existing businesses.
This took me another few weeks and it can be a real pain not to know whether you’re climbing a ladder that’s reared against the right wall. The uncertainty of building an online business without knowing that the opportunity exists can be devastating.
Over the timeframe of a few weeks I learned this exercise to get a first insight whether my skills fit an existing market and whether it’s a good idea to put more effort into building a business around my passion.
Competition shows that businesses are existing successfully in a market, it’s validating a market. So competition isn’t bad, but a sign that you can earn money.
I don’t recommend entering a market with no competition, because it’s likely that you’re not the first human on Earth having that skill you want to build your business around. Most likely somebody else already tried and failed because there was no opportunity in the market.
After you see competition in your market, it’s time to analyze the customers needs. There’s only one common denominator for profitable businesses: they solve people’s problems.
The more people you can serve, the more money you can earn. Sounds easier than it is, so let’s have a look on customers needs.
Building an online business is only one side of the medal. The other is the daily business.
How would you feel running your business day by day? You need to be comfortable in the daily business, otherwise you’re just switching from one treadmill to another.
This post should give you an insight on your personal strengths and the market that you can serve.
We’ll explore the market in more detail in the next post, for now it’s important to focus on your passion and skills.
Don’t bother if you’re not sure how to monetize your strengths, we’ll cover that later. Just ensure that you at least know your strengths and that you’ve found a topic to build your online business around.
If you’re struggling with defining your skills, shoot me an email and I’ll do my best to get you unstuck.
