Creating content is a vital part of marketing, but coming up with fresh ideas can be a challenge. This is why I put this blueprint together to show you how to create content ideas with Notion AI.
Content marketing is already established as a staple strategy for B2B and B2C alike. Following the research from Gartner, buyers spend 83% of their time informing themselves about what they want to buy.
Only 17% of their time are they actually talking to business owners like you and me.
If your content cannot capture potential buyers while they research what to buy, you'll be out of business.
The catch 22 is that creating content requires creativity. And there's a huge challenge ...
Here's why humans need help with creativity: we cannot be creative when we need to be. Creativity is a muscle you can train - but cannot simple turn it on or off. Yet... being creative is critical for SEO strategies and social content.
Knowing how to create content ideas with Notion AI - therefore - gives you a jumpstart in your marketing efforts.
Creating exceptional content is a crucial part of any marketing strategy, but we all know how challenging it is to come up with fresh and engaging ideas. Finding new ideas used to require creativity, time, and effort.
Firstly, creativity can't be turned on or off at will, and it's not always easy to come up with new ideas.
There is too much high-quality informatoin for customers to make sense of.Alice Walmesley, Director, Advisory (Gartner Report 2021)
With so much content available online, it's crucial to create something unique and memorable that stands out from the crowd.
Putting that much expectation and pressure on your content ideas shuts down creativity almost immediately.
Finding those ideas requires a lot of brainstorming, research, and analysis - unless you understand how to create content ideas with Notion AI.
Secondly, developing exceptional content takes time, which can be a scarce resource in today's fast-paced world.
We as marketers have to balance our content creation with other tasks, such as managing campaigns, analyzing data, and engaging with their audience. Let alone delivering on projects or running our businesses.
With so many other responsibilities, it's easy to put content creation on the back burner.
Finally, creating exceptional content requires effort, which can be draining, especially when ideas don't come easily. It can be challenging to maintain a high level of creativity and enthusiasm when facing tight deadlines, limited resources, and other obstacles.
To summarize, generating exceptional content without any help of artificial intelligence is difficult because it requires a lot of creativity, time, and effort.
Does it mean we should settle for mediocre content? No - you'll simply drown in the noise if you do that.
However, it's worth the investment because exceptional content can help you stand out from the crowd and build a loyal following.
You can streamline the process and focus your energy on creating exceptional content that resonates with your audience - if you know how to create content ideas with Notion AI.
You might have heard me rave about Jasper.ai in the past - which still is a fantastic tool but not something I use on a day-to-day basis anymore.
Since I've moved all my processes and business information into Notion, I started playing around with their embedded AI software - it makes sense to have everything in one place.
Notion AI is a powerful tool that can assist you in generating content ideas for social media, blog posts, newsletters, and more.
If you're new to Notion AI, the first step is to create an account. Once you have an account set up, you can start brainstorming ideas for your content. This is what it looks like in the real world:
You can create your account right here: https://notion.so.
Notion AI utilizes advanced algorithms to analyze your existing content and identify areas where you could use some fresh ideas.
Additionally, it can provide you with detailed insights into your audience's interests and preferences.
All you have to do is click the "Brainstorm Ideas" button and enter some information about your target audience and the type of content you want to create.
Notion AI will then generate a list of ideas that you can use as a starting point for your content.
For example, let's say you want to create social media content for a marketing advisory that teaches busy entrepreneurs how to use AI for their marketing activities to speed up their processes.
You could ask Notion AI to generate content ideas for social media posts on this topic - and then add these to your existing content marketing strategy.
Recommended reading: Steal my AI copywriting rules to create EPIC content
Notion AI might suggest creating a short series of social media videos that showcase how AI can automate and streamline marketing tasks, sharing infographics, developing a social media contest to share stories of how AI has helped entrepreneurs streamline their marketing processes, creating a social media campaign showcasing case studies of entrepreneurs, or sharing blog posts.
Or it might come up with ideas like these:
While not all of these ideas may be suitable for your brand or offer, they can provide a good starting point for your content creation process.
You can then refine and prioritize the ideas based on relevance, feasibility, and impact.
It's important to remember that creativity is a process that can't be turned on or off at will if you do it on your own.
While Notion AI can help stimulate your creativity, it's important to approach the creative process with an open mind and a willingness to explore new ideas and perspectives.
It's easy to create content ideas in Notion AI.
Judging these ideas for their suitability to your branding and adding your unique perspective to the content is still necessary, though.
To conclude, Notion AI is a valuable tool that can help you generate fresh content ideas.
By using advanced algorithms to analyze your existing content and provide you with insights into your audience's interests, Notion AI can help you take your content game to the next level.
If you're struggling to come up with new ideas for your content, give Notion AI a try and see how it can help you create engaging and impactful content.